My answer to sales tax fairness between brick mortar companies and online retailers? Abolish the sales tax. It is outdated apparently, and why give the government more regulatory authority than it already has? Freeing the brick and mortar store from its responsibility to pay sales tax instantly levels the playing field. If the government or voters don't like that, then shift the burden to the consumer. In the same way the state expects its residents to pay sales tax on their own initiative when purchasing from online retailers, let consumers use the honor system when purchasing from brick mortar stores as well.
http://www.usatoday.com/story/money/business/2013/10/19/illinois-high-court-throws-out-amazon-sales-tax/3039065/
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